Special Guest Expert - Colton Lindsay: Video automatically transcribed by Sonix

Special Guest Expert - Colton Lindsay: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brigitta Hoeferle:
Here's the big question. How is it that most entrepreneurs hustle and are always busy and struggle to take just one step forward, only to fall two steps back? They're dedicated, determined and driven, but only a few finally break through and win. This show uncovers those quantum leap patterns of highly successful people so you can simply model what they do and apply to your future success. That's the question. And the answers are right here. My name is Brigitta Hoeferle and this is the Success Patterns Show. And that is right. Welcome, everyone to the Success Patterns Show on this beautiful Tuesday, the last Tuesday of the month of the month of November. Welcome, welcome, welcome, everyone. My name is Brigitta Hoeferle. I am the founder of the Success Patterns Movement and the CEO of the Center of NLP. And we are here to put the do in Learn, do teach. This show was designed with your success in mind because the quality of your success actually starts with your attitude towards it. I got a great guest expert today and boy, his attitude is off the charts, so you definitely want to have something to write with and something to write on because he's going to drop some nuggets. I know it. Tony Robbins is known for saying success leaves clues. I say success comes in patterns, and a pattern of definition of a pattern is an example for others to follow. Because when we can decode patterns that led to success of our guest experts, then you can actually encode it into your own life for your own success. Starting right now. Today, as humans, we are hardwired for hands on application by a living teacher. That's where our guest experts come in. We're grandmasters at work here. We're going to give you tips on how to model success. We're going to talk about things that are happening right now. Success is already yours. As you are here. You're at the right place at the right time. Stay tuned. At the very end, we're going to share with you some important information. So I want to share with you who we have on today on the Success pattern show.

Brigitta Hoeferle:
And he's going to share patterns of business freedom, financial freedom and soul Freedom. Hello. This is big. He's internationally recognized. He's a real estate sales speaker, a trainer, a mastermind facilitator. He helps real estate agents going from a business operator to a business owner, creating real financial freedom and live the life that they truly want and desire and love. He launched the WGA over 15 years ago as one of the top real estate brands of Utah, having helped nearly a thousand buyers and sellers through his career. Now the W. R is one of the North America's top real estate business academy and masterminds. If you're in real estate, if you are living in a home, if you're dealing in some sort of fashion with real estate, you want to pay attention. If you want to be financially free, this is the time for you to pay attention. He has trained thousands of agents to become over six figure income earners, with his top clients generating over $300,000 a month in revenue. Ladies and gentlemen, if you are not driving, please stand on your feet and help me Welcome Colton Lindsey.

Colton Lindsay:
Welcome to the show. What's up? Thanks for having me here.

Brigitta Hoeferle:
Good to have you, man. Good to see you. We just hung out in Florida a few weeks ago.

Colton Lindsay:
Yes, and we did kayaking in teaching some some financial freedom principles. So I'm glad to have you there. I was. I was just. It's cool to see. You mean you show success patterns? It's cool to see the fruits of these patterns that have been implemented and how it comes to really collaboration in serving others. So it's I'm just thankful to be here.

Brigitta Hoeferle:
Yeah, Yeah, I agree with you. And it starts out, you know, if if we surround ourselves with leaders that are too good for that or too whatever, fill in the blank, then those are not the people that you or I want to surround ourselves with. You've done an incredible job in creating a culture within your company and the people that you work with and the people that seek your guidance and advice. Talk to me about how you create such great company culture.

Colton Lindsay:
I think by having created such horrible culture previously, right now, knowing what doesn't work, knowing the pattern that creates fruit that I don't enjoy, I just realized that there's one pattern I personally haven't been able to figure out. And it's it's a thirst that someone has to go just create life on their terms. I just don't know how to teach that thirst. For whatever reason, I can teach the patterns that come after the thirst, but the thirst itself. So what I do is I look for people that are 18, that are thirsty, that are coachable. They ask for feedback, they show up, they say, What else can I do? How can I add value? These are the type of people that are going to their thirst is so strong, they're going to be successful with or without me in their life. Now, if I can have them in my world and I can press time by teaching them the patterns, the success patterns that will move them there quicker, that's what I look for. So I've just focused on building a culture full of 18 people with my towards values. And I use away values say, Hey, look, we're staying away from consistent, inappropriate drama, consistent, inappropriate blame, consistent, inappropriate entitlement, consistent, inappropriate lack of authenticity, dishonesty. And I just make it very clear on on what I'll tolerate or not tolerate in my world. And I don't do it based on what people pay me. I do it based on how I will emotionally experience the moment. Because to me, time is not money. Time equals emotion.

Brigitta Hoeferle:
So we can impact so many things of what you just said. The the thirst. It's almost like the the tenacity. I like to teach in corporations that i go into h.r. Or other large teams. There are some things that people come equipped with. They they are not necessarily a tangible skill that you can teach. And a company culture, just like you have created out of necessity, out of feedback of what I want to move away from and what I want to move towards to, which is actually an NLP strategy. Moving away from moving towards two is you are you are attracting the people that have that thirst because it cannot I don't think I'm you know, as you're asking that and as you're saying that I'm thinking I don't know how to teach that you either have it or you don't.

Colton Lindsay:
Right. That's what I was hoping you would teach me how to teach that, because thus far in my career, that's the one I teach so many patterns business freedom patterns, financial freedom patterns, soul freedom patterns, relationship patterns, happiness patterns, all of these patterns. I haven't been able to teach that thirst pattern, and I don't know why some people have it and some people don't. It'd be great to do some research on that, and if someone could teach me, I would. I would love to know what that is.

Brigitta Hoeferle:
I want to go on that journey. Now. You are that person, right? I mean, you are in you in persona, you are your own avatar, you are your.

Colton Lindsay:
Own.

Brigitta Hoeferle:
Target market. How did you become thirsty?

Colton Lindsay:
Well, it's interesting. Like, I would like to say that it's always been inside of me. When we're children, things happen to us and we make decisions from a child's point of view, and all of us at some point make the decision that I'm not enough. I'm not lovable. How we choose to respond to I'm not enough is what will dictate a lot of that. So how I choose to respond to it kind of by chance was We'll shoot, I want to be enough. So how can I be enough? I've got to go work hard. I got to go achieve I got to go prove myself. And so I just I created this work ethic inside of me to just get results, to always create or find a way. And as I've done that, I learned want to quickly learn how to create financial freedom. Because I heard when my mentors Doug Nelson say, Hey, wealthy people go on vacation for a season, average people go on vacation for a week. And I was like, Well, shoot, I want to be wealthy. I want to go on vacation for a season. What I didn't understand, though, at that time was, is that was just a financial pattern. It wasn't a happiness pattern, it wasn't a fulfillment pattern. And so as I've just gone on this journey, I've just been constantly finding other people that are living the physical reality that I would like to live and dissecting what patterns that they're living and and just implementing them in my life and into my nervous system.

Brigitta Hoeferle:
Yeah, but so you said a few things, and one of the things that you said was that was a choice. And I agree with you. You know, during our imprint phase, when we're little, we, we experience things and they shape us. They shape us in a good way and a bad way, unfortunately. And I want to know about more about the household that you grew up in. Unfortunately, a lot of parents are just so overwhelmed with parenting all in itself. And and they're so overwhelmed with their own stuff and their own baggage and their own limiting beliefs that they without knowing, you know, they don't mean to, but they just don't know any better. They pass on their own baggage, their own stuff to their children. And now. As children, we don't see that We have a choice. It's just that's who I am, right? And often I'm going to say 98% of the time we find ourselves growing up at effect and not at cause. And when you're in when you're in effect, then you're you're the victim. Oh, woe is me. This is what's happening to me. We don't see choice. But when you're coming from a place of at cause, you are now the creator of your reality. Now you do have a choice. And you do see opportunities and do see possibilities. So how was that household growing up?

Colton Lindsay:
So I had my parents. I'll give you this. My mom worked for an actual real estate office, so I think this gave me a leg up in like, Hey, I want to be in real estate going up. But she was she was a secretary for 43 years, and my dad was he worked at the gas company, natural gas company for 40 something years. So they worked at a company in state the that that kind of even growth their entire life but money was not talked about in our house. In fact, that was probably what my parents thought about the most was was money and financial challenges. And I remember one of the first times that I had made that decision that I'm not enough for my parents. It was over money in a sense. They were building a brand new house. It was in the how did be right around 1990. So interest rates were going up. They were higher at that time and rates had gone up while they were in the middle of construction and they were in their late twenties. And I can now see that they were overwhelmed and stressed financially. Kind of what we're seeing in today's economy, in today's market with a lot of business owners, with the contraction of the economy. And I had went upstairs into my bedroom, that was soon to be my new bedroom, and I spilled red punch on the carpet and stain the carpet and they just lost it. Back then. It was it was okay for parents to whip their kids ass a little bit, and I got my ass whooped. But looking back now, I can say, Hey, it's not because they wanted to hurt me. They literally just they were overwhelmed. They were full of anxiety. Their their little fight or flight in their brainstem was firing off. And that was how their patterns had been created to protect from that moment. So going forward, I just was always hearing how, you know, we'll go to dinner on Monday night because kids eat free that night or my mom would always make sure everyone took leftovers home so that we had we weren't wasting the food. I always had to clean my plate because we couldn't waste food.

Colton Lindsay:
I remember my mom saying, Hey, if you if you don't eat all your dinner, I'll put it in your pants. Right. Like as a as a threat, rich people screw people over. Money doesn't grow on trees. Like, money takes too much hard work. And so that was kind of the beliefs I was I was I wasn't poor, but I wasn't middle class. We were definitely working class. And so I had working class beliefs and I didn't know how to spend money differently. I didn't know how to earn money differently. So I had to relearn all those programs. But I would say that one of the gifts is my mom, as she was the secretary of the real estate company, I would go see. I remember a real estate agent drove a red Hummer. So to me, a red Hummer meant money, right? That guy's got something figured out. So I knew I knew I had to get into real estate and knew that traditional school wasn't for me. I did graduate from college, but I just it was more out of, like, making my mom happy. More than like I was going to take a traditional career route. So I had to unwind. Comfort, I think, is a good way to put it. See? See, when you're poor, you don't have comfort, so there's almost nothing to lose if you just go for it. Whereas when you're kind of working class, you've got comfort. Like I always had a Christmas present and never I always had food. So it was not like I ever lacked. But I wasn't flying first class to Disneyland. I was never flying anywhere. We weren't flying. We were road trip into Yellowstone. Right? So so I had to I had to relearn that. I had to find out what patterns worked and I had to put them into my nervous system.

Brigitta Hoeferle:
So there was one point. There was, from what I heard, and there were probably more pivotal points, but there was one point where someone from the real estate organization that your mom worked at modeled that a red Hummer means success, and it sparked something within you. It really tipped something over. So I have a pattern and I have this. And it's not just a hypothesis. It's I think it's a fact. If we want our children to grow up without limiting beliefs, if we want our children to grow up at cause, then it doesn't start with our children. It starts with the adults that have an impact on the children. Right? That is true for us. Growing up from our parents, from our surrounding and all of the surrounding has an impact. The people that our parents work with, our thought leaders that we surrounded, our parents surrounded themselves with, TV, radio, it's TV programing, radio programing. All of that programed us.

Colton Lindsay:
Yeah.

Brigitta Hoeferle:
You know, friends, teachers and we as in this very sensitive period of our imprint phase, we're taking that on. Where was was that the pivotal moment when you saw that red Hummer?

Colton Lindsay:
You know, all of that was one pivotal moment. I think there was many pivotal epiphanies along the way, because I remember another real pivotal moment for me. I was I was towards the probably three quarters of way through. I was on a mormon missionary on a mormon mission, and I was at a church members house and they had a book there. It was called How to Win Friends and Influence People. I read that book in Portuguese for the first time, which was very interesting. If if my native language is obviously English, but reading it in Portuguese, I saw patterns differently in reading that book. And what I realized I was for the first time, I realized, though, that I could be the cause. So when I saw the red Hummer, I was like, Man, I want to read Hummer. Like, I want to be successful. I didn't realize I had a like a real clear cause in that until I read that book when I was 20, almost 21 years old. How to Win Friends and Influence People. So when I read that book, like I just started taking bits and pieces from it. I remember we I took the missionaries that I led at the time to this called the Rhodesian pizzeria. So basically they just take pizza and bring it around, right? And so I took everyone there and I was just practicing there. What I learned from that book and I remember the person that kept bringing the pizza around kept giving me two slices of pizza while everyone else got one slice of pizza. I was like, This thing works like. So it was I started just playing with it and toying with it. And then a little while later I read Thinking or Ridge, I read Psycho Cybernetics. I started writing all this. I started studying NLP, going all down this rabbit hole of of Wait a second, if I am the Creator, what do I want to create and how do I optimize this? So how? Oh, go ahead.

Brigitta Hoeferle:
How did that when you when you say because I come from a very religious family, when you say I am the creator, how did that kind of flow with the religion that you grew up in and even your family?

Colton Lindsay:
You know, I think when my mom struggles earlier today, like I got tattoos now and she'd be like, Oh, what's that shit on your arm, right? Like just kind of old school boomer, like churchgoer, which I really love and appreciated because it made me who I am. But the interesting thing about the Mormon Church was they actually had this belief that they're children of God and that they can become gods and inherent kingdom. So this idea that I could be a God in a sense, I know that's kind of like over the top, but that I could actually be a God was implanted into my brain at a very young age that that's what I was working towards already. So it wasn't strange for me personally. I think what was strange, if you like, I remember when I consciously stopped going to church wasn't anything against the what the church taught is I realized that the people that were there were living physical lives that I didn't want to live. I didn't want to end up living the way that they were living. So I wanted to go spend time with people that were living the way I wanted to live.

Brigitta Hoeferle:
That was another conscious decision.

Colton Lindsay:
That was another. That was a very conscious decision, yeah.

Brigitta Hoeferle:
Would you say that the family that you stayed with, the missions family that you stayed with in Portugal, was that first like pushing that first domino in the self-development arena with that book?

Colton Lindsay:
Oh, I you know, the Mormon missionary itself was pushing that because every day they part of what they taught is they taught us get up at 6:00 schedule for the day. You study for what you're going to go teach to the people that day, go knocking doors, proselytizing, which is prospect. Right. Set up appointments and give a presentation about the church, invite people, sell it. So, I mean, that entire thing taught me a pattern of cells. I mean, there wasn't just one that that those two years were life changing for me.

Brigitta Hoeferle:
And I never seen it that way that you just pronounced it and and and put it into a very clear flow. Man, When you can knock on doors daily on I don't know, how many doors do you knock for years.

Colton Lindsay:
So for two years I and I had to walk everywhere. So every day I would just go knock on doors and I would cold, cold, basically cold door. Not people talking about the Mormon Church and Jesus Christ.

Brigitta Hoeferle:
So when someone can knock on doors and do that over two years, you can do anything.

Colton Lindsay:
So true. It did it did make me decide after my mission, though, I was never going to go knock doors for whatever I did in the future. I was going straight to phone calls at that point.

Brigitta Hoeferle:
But listen, knocking doors, picking up the phone and cold calling like that, I mean, again, when once you do it, it's easy to do it again and again and again may be knocking or maybe picking up the phone because for a lot of people, cold, the phone gets really heavy.

Colton Lindsay:
Yeah, well, especially today, the phone gets really heavy is because people aren't identifying what the phone is today. Instagram is a phone. Facebook's a phone, YouTube's a phone. And we have to understand that there's two ways of marketing. There's a passive approach, which is hope. Someone reaches out and there's a proactive approach like, Hey, someone just looked at my story. I'm going to reach out to them and see what's going on. And so you have to really start to cause I think the key word is engagement. So whether you're not going to door making a phone call or you're commenting on someone and you're sending a DM, it's about engaging people and enrolling them into a meaningful conversation. I feel really, really freaking blessed that I learned that at such a young age because I don't care what what business you're in, what you sell. Everything is about engaging people and influencing and persuade them to what your cause is.

Brigitta Hoeferle:
How to win friends and influence people you know, and people. There are some people that say influence is almost like manipulation. How do you feel about that?

Colton Lindsay:
I think it's they there's they don't understand what NLP is. In a sense. Nlp, I believe, is something I do with people, not to them. And I truly believe at my core that I'm focused on growth and contribution, that if if I use neural linguistic programing skill sets to work with someone to empower them and inspire them and persuade and influence them, and they make a decision that I will freakin deliver, like there's no doubt in my mind I will deliver. So if you're doing it for personal gain only you could be used as manipulation. I could see that. But if you're doing it to really contribute, to serve, to add value, and the happiest time I have in my life is when I'm contributing just to contribute. Like I don't get paid anything to be on this podcast I'm doing because I want to add value to you and the value exchange which you've created in my world, and who knows what comes from that with a lot of reciprocity. But I'm doing it because I can. And this is what excites me and this is what I'm enthusiastic about, and I have a skill set to share with people. So when you look at it that way, it's not manipulating. It's it's the ability to persuade and influence.

Brigitta Hoeferle:
Yeah, and it's the intention behind it, right? It's, it's, do you want to be a value? Do you want to be of service to humanity Now, the law of reciprocity and profit. How how does that go hand in hand? Because I know that you teach that often.

Colton Lindsay:
So it's interesting. I like I hear like speakers and trainers talk about giving back. I would actually encourage people to give just for the sense of giving now how the world works and the universe works some way and I don't understand it fully is that when I act, that sends a signal to God in the universe and God in the universe acts on my behalf, it just creates in lines things. However, how it's created and aligned for me isn't typically how I think it should be or how my plan is. It's usually a different plan, but it's always as equal or better than how I thought it should have be, should have been. And so when I look at this ability to act with faith, I trust in a greater power, a greater sense of whatever gave me a heart and lets me live here, that I will always be taking care of The reciprocity, though it doesn't always come how like I would want it. Probably. Right? So if you get attached to how it should be, it is going to cause you some problems and it will actually backfire. But if you give just a give because you can, that's where reciprocity will take care of you all day long.

Brigitta Hoeferle:
You mean without an agenda? Correct. Attachment.

Colton Lindsay:
For example, like one of the most common ways is in a relationship, right. With a. Say a husband and a wife. The husband will give, in a sense, to get something back from that. But if the husband just gives to give without regards to even a thank you, then that's the win, because that's a space of contribution. Otherwise, it's called it's horse trading is really what it is. It's a trend. It's that type of. And so you want to avoid bartering. Yeah. Exactly.

Brigitta Hoeferle:
Yeah. Before the show started, we talked about the real estate market right now as it is, November 29, 2022, and the cash flow management that is connected to it. Where are we? I mean, we have come the last three years has been a whirlwind and I don't know if we're coming out of it, if we're starting a new one. What's your take on it.

Colton Lindsay:
On the real estate market specifically? Well, I will tell you right now, markets are driven through fear and greed in the last couple of years post right after COVID, it's been driven by greed. You've had low interest rates, you've had a ton of money in circulation. And so people have been greedy. And so after so much time, greedy takes off with inflation, which we've seen in our entire economy. And so the Fed's as they shifted the rates, it's put a cap on it and that's instilled fear into the marketplace. So when fear drives the market, it puts downward pressure on it. So you're seeing a downward pressure market. I don't think it's going to be as bad as any previous crash, but it's definitely going to see a continuing. I mean, you're already seeing a 50% reduction in the number of transactions year over year in most of the United States. We'll probably see another 20 to 30% contraction on that. You're seeing anywhere from 15 to 30% contraction in values right now. And you see those rates, it's still even at a lower price. It's costing people more money per month because rates are up. So it has happened for a lot of real estate professionals, title people, you know, title escrow companies, mortgage officers. As the reduction of transactions happen, their expenses are still up here in their profit margins because they were fat and fat and happy for so long. They got okay with being a little bit lazy on their profit margins of 18 to 20%. Now all of a sudden that 18 and 20% disappeared and people haven't been able to cut their expenses fast enough. And so it's really caused a problem in business owners in the real estate space, whether you're in the fix and flip new construction. Totally. I mean, you're seeing a new construction where the value of homes are dropping. But because of inflation, the cost to build is up. Their margins are upside down. Right now. I've seen plenty of builders they just stop construction mid build right now topped it off and say, hey, we're going to wait till the shit storm is over because it's going to be cheaper for us to do that and sit and wait on it than it is to to finish out this build and take a loss on it.

Brigitta Hoeferle:
So what's, what's the overall challenge in people that that are facing this problem right now that they're not good in forecasting that they're not good and putting their little sheep in other baskets or their little eggs in other bad, They just haven't been one.

Colton Lindsay:
I think there's so many. I think the number one thing is right now people are being tested psychologically and emotionally. When the market's good, you feel good. When the market's down, it's easy to feel bad. And when you have a whole lot of traction works, when you feel bad, you make less good decisions, you make less good decisions and you get less good consequences. And it creates kind of that cycle. So when you feel good, you make better decisions, you make better decisions, you get better consequences. However, that can backfire if you get lazy in how you're feeling good. If you're feeling good because your bank account is going up, that's the lazy way. If you're feeling good because you're connecting inside, you're using neural linguistic patterns on yourself and you're driving certainty from within. If you feel good that way, you'll make good decisions because a good decision on a business owner is, Hey, minimum, I'm taking 30% profit out of my company. That's my first expense. I pull it out, I put it on the side. Now, even with that model, like my lowest profit margin company right now is 48 and one half percent. And I'm talking to a lot of my friends and business owners that are like going negative month after month right now. And I'm like. I'm starting to feel stressed because of other people's stress a little bit. Right. And so it just goes back to, okay, where does it start? It starts first with how you feel inside, and it has to create a sense of absolute certainty, but also a peace and a calm that you're going to be okay regardless of what tornado comes at you, that you stay calm and centered, regardless of the chaos, the ambiguity and the unknown. From there, you can make better decisions, better decisions to create the better results. I think that's the first thing. The second thing is people just are getting lazy with money in society. And what I mean by that is so easily printed out of thin air. People are just waiting for that next thing to be given to them. Where the reality is, is you need to appreciate money. If you can't appreciate a dollar, you never appreciate $1,000,000. And it's easy to stop appreciating money the more you get because it becomes more dispensable and you get you get kind of people get lazy on their profit margins. That's a that's a bottom line.

Brigitta Hoeferle:
Wow. I'd love to unpack that because I think we could talk for hours just on that. And it's so it's such a timely topic. And I think it comes back to what we started out our conversation today, and that is the thirst, but the thirst, it's got to be planned or the thirsty people got to plan out. Well, they got to be from what I'm hearing you say, is they've got to be surrounded by the people that know what to do, that know in which direction to go and what to do with that thirst, how to channel it.

Colton Lindsay:
Yeah, exactly. Proximity is power and how you decide proximity is who or what company or what coach and coaching program have the physical results of the reality that I want to live, and then I go learn what those patterns are.

Brigitta Hoeferle:
Yep. Colton I agree with Brian. He says Colton is a wise man. I totally agree with him. People need to get with Colton. Colton, how do people get in touch with you?

Colton Lindsay:
Best is on Instagram instagram.com for the WGR. So just search me up on Instagram the wire tap me to follow, send me a DM and let's connect.

Brigitta Hoeferle:
Okay great so it's Instagram dot coms WGR or you can also go here the WGR is that right.

Colton Lindsay:
Yep you can go there as well checking says some stuff out there.

Brigitta Hoeferle:
Fantastic Colton any last words that you want to share with the group.

Colton Lindsay:
I think if the overall pattern I'll hit it again. The overall pattern for me that ignites a sense of a law of attraction is feel good now and always feel better from within. From there I make better decisions. I get better consequences with better consequences shows up better opportunities for me to take action on. That's how the whole Law of Attraction works.

Brigitta Hoeferle:
Love it. Those were wise words from a wise man guys get with Colton Lindsay the WGR com or find him on Instagram the WGR thank you Colton for taking the time to be here Thank you guys for tuning in see you again next Tuesday same time same place. Until then, ciao and bye for now.

Colton Lindsay:
Thanks. See you later.

Brigitta Hoeferle:
Thank you for tuning in to the Success Patterns Show at www.TheSuccessPatternsShow.com My name is Brigitta Hoeferle.

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