Special Guest Expert - Daryl Urbanski: Video automatically transcribed by Sonix

Special Guest Expert - Daryl Urbanski: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brigitta Hoeferle:
Here's the big question. How is it that most entrepreneurs hustle and are always busy and struggle to take just one step forward, only to fall two steps back? Their dedicated, determined and driven, but only a few finally break through and win. This show uncovers those quantum leap patterns of highly successful people so you can simply model what they do and apply to your future success. That's the question. And the answers are right here. My name is Brigitta Hoeferle and this is the success patterns show. Happy Tuesday, everyone. I am so grateful that you are here with us today at the success. With the success on the Success Pattern show. My name is Brigitta Hoeferle. I am the founder of the Success Patterns Movement and the CEO of the Center of NLP, and you are here at the right place at the right time, Tuesday, 430 Eastern Time. It is always time for success, pattern show and success patterns. People ask me for success patterns. What is that? Well, first of all, success is an interesting thing because it shapes its meaning within the person that is seeking success or that has success. And it starts with your attitude, the success seeker, if you will, with your attitude towards success. Success is modeled in patterns and strategies and behavior. And Tony Robbins is known for saying success leaves clues. I say success comes in patterns. And in this show we have guest experts that are sharing their patterns. So you can then so we're decoding our guest experts patterns that led to their success so you can then encode it in your own life and apply it in your life. It's really that simple. But simple does not equal easy, as humans were hardwired for success, and we're hard wired for hands on application learning from living teachers. And that's where our guest experts come in, because we're not theoreticians, because they just kind of talk a good game. We are grandmasters at work here and we're going to give you tips how to in in in modeling success and not just theoretically teaching you how to do it. So today is an incredible show. We stayed till the very end because we have always great guest experts and they're always bringing great gifts.

Brigitta Hoeferle:
So you want to stick around to the very end. This guest that I have today, he's the president of the best business, Coach Dot CA, and he's also a host of a podcast, the best business podcast. He believes that we are what we repeatedly do. That's a success pattern right there. And when we do, when we are what we repeatedly do, then we become excellent. And that is not an act excellence. It is a habit. So we are what we repeatedly do. That is success pattern, that is humans. I think we've also gotten really good at misusing. He's best known for his ability to create seven figure automated income streams from scratch. And after repeating the success with multiple clients, he set on a mission to help create 200 new multimillionaire business owners. Evidence based methods and accountability. And we have him here all the way. You guys from the Philippines, if you're not in a car right now, I would ask you to stand up and give a standing ovation to Darryl Urban. Urban.

Daryl Urbanski:
That's great. Thank you. Thank you. It's an honor and a pleasure to be here. Thank you, everyone, for tuning in. I hopefully hopefully you get something from this call that helps you make that next step.

Brigitta Hoeferle:
Yeah. So Philippines, what brought you to the Philippines?

Daryl Urbanski:
Right? Yeah. You were asking about that before we got on the call. So, I mean, we've got a finite amount of time, but part of what brought me to the Philippines is I've been hiring online since maybe 2006, 2000, seven, 2008, something like that. I spent some time in San Diego. I'm Canadian and I spent some time in San Diego. I got connected with John Asraf after growing a successful martial arts school in Kingston, Ontario, Canada. He basically offered me. So I grew a martial arts school. I helped a bunch of my friends grow their businesses, and all of a sudden people started asking me to coach them with their business. And so I made a pivot and I just went to Japan for a month. I sold this thing travel training Japan. That's not in existence anymore. It's over ten years, but it was like a high ticket, 30 day trip to Japan to do my favorite things. From the three years I spent in Tokyo. I was in Tokyo. I worked with Johnson Johnson, Tokyo Electron, I worked at Shinsei Bank headquarters. And so right before I left, one of my friends called me, told me he got promoted to CEO of this million dollar company in Ottawa. And I was like, Corey, that's great. He goes, No, you don't understand. I've never been a CEO before. I don't know what I'm doing. I'm going to hire you as my coach. I'll pay you 2500 a month. Just, just, just listen in on some conference calls and let's brainstorm and, you know, just just be there, you know, like he didn't know what he was doing. He at the time, he's very successful now and knows what he's doing for sure. And so when I was on the flight to Japan, I got to thinking about it and I was thinking about what I love most about running the martial arts school. And it was the reviews, it was the testimonials, it was the feedback from people. So when I got back, I wrote I call them business books for busy people. I put together three books, put them on Amazon to see, and each had a different angle to see what people were most interested in.

Daryl Urbanski:
And the one that started taking off is called Ancient Secrets of Lead Generation, Your Primitive Business Guide to Better Leads with Less Effort. And in 2013, I think I got to hit number one on Amazon for the top 100 in marketing and sales number four or seven for the business category overall. And I use that to get on radio, television and newspaper, all that. And I'm skipping lots of details, but I got connected with John Astor, who basically made me an offer I couldn't refuse. He offered me 100,000 US 30,000 signing bonus and 2.5% of everything I helped them make. If I would leave my martial arts school and move down to work with him in Rancho Santa Fe, California. And so I did. I used the 30 grand to pay off some staff bonuses to refund some members that had paid fees in advance. I didn't have to worry about my lease. I had a good deal there. And I went down and, you know, long story short, using a single marketing strategy, applying the same stuff that I was using with my brick and mortar business, but just with one that had more scalability. We did 1.6 million in eight months with a single marketing strategy, 3.2 million as a company as a whole. I went on and did this with some other clients and made a bunch of money, rah, rah rah. And after that, I mean, I was adopted. And so after that I went back to Canada and I end up getting stuck in Canada, unable to return to the States visa issues. I was trying to be honest, and it just caused I should have just gone in as a tourist and sorted it out when I was on the other side. But anyways, I ended up stuck in Canada and Canada's cold and I'd already been hiring staff under the Philippines, so I decided maybe I'll go to the Philippines while I wait for this immigration thing with the US to sort itself out. And I just came for three months left, came back for another three months, and then I ended up ended up retiring my adopted parents, I went to Toronto for six months. I helped a relative that was having a substance abuse issue.

Daryl Urbanski:
I got his three kids to move in with me. We got them straightened out and pointed kind of their lives in the right direction. And then I just kind of took a couple of year mini mini retirement to figure out what I wanted to do. And I went to this island called Palawan and the Philippines, and I've kind of just been hanging out here, especially now. The way things have been going. You can grow food in the Philippines year round. So, you know, there's there's other advantages, too.

Brigitta Hoeferle:
Wow, what an incredible story. Now, I'm curious because I know John and I don't know if our listeners know John as Ralph, who you work with, and I don't know if you're still in contact with him. Did you learn from him?

Daryl Urbanski:
Oh, for sure. I mean, it was a great it was a great experience. And I got to see behind closed doors what goes on in John's office, you know, And even John would be doing his mastermind meetings and messaging me questions that maybe he wanted to confirm or wanted help answering via Skype when he had his high level mastermind programs and stuff like it was. It was great because for a number of years it was like me and John, like I would go to his house and we'd sit at his table and brainstorm a lot of this stuff. And yeah, it's, it's, it was a good experience. And then, like I said, I, I got to meet Ty Lopez long before the hear my garage. He offered me a million bucks to to join actually with me and John what we were doing you know I was a. Brian Dice is war room mastermind in Vegas. I got to that's part of why I launch my podcast, because at the time I didn't really have a product. I didn't need a platform, but I was connecting with all these great people and I wanted to build relationships with them. So I didn't I didn't call it the best business podcast. To be facetious, it was because I Googled what are people searching for and everyone was searching for the best business podcast. So I'm like, There we go. You know, I didn't realize I didn't have any sort of moats around it.

Brigitta Hoeferle:
Anybody could be the best. Darryl I want I want to plug into exactly what you just said. You Googled it. You look what people are looking for. And you you literally answered that call. It's that simple.

Daryl Urbanski:
Yeah, it's simple. It's not easy. So fast forwarding a bunch, I repeated the success with a bunch of clients. You know, anywhere from just 10,000, 100,000 and other million. Like I have one client. She already had $1,000,000 business, and I analyzed over 10,000 orders. We figured out what people typically buy first, second, third, fourth, fifth, six. And we figured out the hurdle rates, how many days on average in between each order. And we went and look through her sent email folder to figure out what were the best promotions that she could use to promote those items. And then we set up an automated system, so if anybody bought anything, they would be put in a schedule. I think it was like 42 days or something between the first and second purchase. The day 43 came and they hadn't bought the number one most common thing people bought. We triggered that email promotion to sell them that thing and then the same thing for the second purchase and the third and the sixth. And with that we managed to turn about 50,000 in ad spend into 212,000 on the front end sales, but over 600,000, including back end plus we added hundreds if not 1000 plus customers to her customer list. But one of the things that really shocked me is that some of these clients that I was helping grow sales sales alone didn't guarantee success. And, you know, I was trying to figure out that again.

Brigitta Hoeferle:
Say that again. I think everyone needs to hear that.

Daryl Urbanski:
Well, sales alone don't guarantee success. It really doesn't, right? I mean, Enron posted $101 billion profit one year in the next year. We're bankrupt. Right. Blockbuster. This is one of my favorite examples. Blockbuster was a multibillion dollar company, right? 2 to $6 billion per year. They had the opportunity. If you buy Netflix. They didn't.

Brigitta Hoeferle:
Yeah.

Daryl Urbanski:
Netflix ran him into the ground there. Bankrupt now. There's only one location. So one of the things that I did after my retirement, everybody was arguing about the science. In 2020, I was stuck in Vietnam for the pandemic. That's a whole different thing. But I grew up my my step adopted dad, the man who raised me, he worked in applied physics and geology. I grew up in a house of hard sciences, so I thought, what does the science say about business success? So I spent 50 grand of my own money to hire seven researchers, slash research teams from all over the world. And we went through all the academic literature because, like I said, as you said, I have a podcast, I've interviewed over 350 experts. I've helped people do millions in sales. You're right. I thought marketing and sales was the Holy Grail, and in some ways it really is. But it's not. It's it's like a weird duality to it. And so we went through all this research to figure out what is the science say, and we found eight critical success factors, I call them the eight critical success habits, and I'm going to share them here. But what we found is it doesn't matter what culture, doesn't matter what language. We also found a ninth factor full disclosure, government and economic conditions. You can have a friendly government or a hostile government towards business. You can have a good economy or a bad economy. But what we discovered was it doesn't matter. It doesn't matter if you're in Dubai, it doesn't matter if you're in Thailand, doesn't matter if the economy is good or bad. All a small or medium sized business owner online, offline, all they can focus on are these eight critical success habits and they are self-efficacy. Market intelligence. Strategic planning. Marketing strategy, sales strategy and skills, money management, business operations and business intelligence. So those sound fairly self-explanatory. And once we saw what we did, if anybody knows what a Venn diagram is, it's like you take like a lemon and a banana and you list all their features and the benefits and the benefits of them and where the overlaps are.

Daryl Urbanski:
That's what a Venn diagram is. They're both yellow, right? That's kind of like a shared thing. So we basically did that with all these. We went through hundreds and thousands of meta analyzes, and meta analysis is when someone summarizes all the research in a field or on a specific topic. And so we try to do basically a systemic review, a meta analysis of hundreds and thousands of meta analyzes. And that's what we had All these these factors, all these different people who study business success proved we said, what is what are the common commonalities, What are the common denominators? And that's where we came up with those eight. And once we had those eight, we started diving into them. So, for example, self efficacy. What is self efficacy in business? Well, based off of the research, its specific personality traits, leadership skills and personal discipline. So, for example, to be a successful entrepreneur, you need to have a locus of control. That basically means being a control freak about what you can control, right? Not outside of that, just what you can control. Extroversion right now, Right. Brigitta, you and I wouldn't be meeting if we were. Even if we were introverts, if we couldn't push through that to be more acts and behave more extroverted, we wouldn't be comfortable meeting. You have to be willing to meet people. Extroversion, openness to experience. Agreeableness, conscientiousness and acceptance of criticism and feedback. Those are personality traits that are positively correlated with success and entrepreneurship. The next is leadership skills, and this is where it's always been a bit of a pet peeve of mine, because everything in my life, maybe it's because I was an orphan. I've never known participation awards at all in my life ever. Everything has been like you get what you earn. And so when people, you know, talk about leadership training in that, that's really important. But it was for me, I was in all sorts of leadership training and it for me, what is it? Well, now, based off of the research, our research that's specifically it's self awareness, skills, communication, cooperation, skills, emotional intelligence and adaptability. Those are the four pillars of leadership.

Daryl Urbanski:
You need personal discipline. That's discipline. Sense of urgency. A commitment to improve time management skills. But then it's also like personal health, physical health, sleep diet, fitness, mental health. Right. If you and people want to talk about time management. But if you can only run one mile and then you're exhausted, you need to lay down, that is your energy gas tank you bring to every day. If I could snap my fingers and now you can run ten miles and you're not even exhausted, that means that that's how much energy you bring to every day. That's how intense your focus can be. Right? So that's self efficacy. The other sounds self-explanatory. You mentioned that I looked at what people wanted and I look to give it to him. That's a function of market intelligence. Market intelligence is knowing what problems there are to be solved. Problems are markets, not not demographics or stereotypes. So what's the problem to be solved? Why is it a problem? Who wants the problem solved and why like defining them in terms of stereotypes, You can get an estimate of the population size, demographics, psychographics. What's the cost of not fixing it for them? Short term, long term? Who else fixes this problem and how? Who are the top ten solution providers? What are their sales data? What are what are their offers and price points? Who are they serving? When you have a problem, you have to think of it like a lake, right? And when there's a lake, there's birds. Some birds eat ants and insects. Some birds eat berries and nuts. Some birds eat fish, some birds eat other birds. So you have a problem which is experienced by a lot of different types of people. And who is your stereotype that you're serving to solve that problem for? And that's a function of market intelligence. But then you need to know about emerging trends and technology. We talked about Blockbuster. They were totally disconnected from the market and they forgot the problem that they solve. So often the builders build and they love building and they really know that problem and and they're in tune with the market.

Daryl Urbanski:
And then the managers, the accountants and lawyers come in and in sincere all sincerity, it's to maximize what's there. But like with newspapers, newspaper subscriptions used to be rivers of gold. And when they started drying up, nobody knew what to do, right? It was either who can hold on the longest till someone figures it out and copy them or who was in tune with the market. So these are the success factors. They're all, like I said, fairly self explanatory. The other ones, I'll go into business operations. That's your cybersecurity, it's your HR processes for hiring, for disciplining employees, rewarding employees, your legal compliance, you're meeting rhythms, all the glue that holds things together. That's the business operations and then business intelligence. That's the feedback loop. Your dashboard right in a car. How fast am I going? How much gas I got in the tank? How's my battery doing? What channel is my radio on? So those are the eight factors. And you can you can almost identify any failure in business as to someone neglecting one of these, and that's why I call them the critical success habit.

Brigitta Hoeferle:
Wow. And and I think that ties into a gift that you brought. We're going to talk about that later. Now, we heard that growing up, an orphan and then being adopted, then owning a martial arts school. What does that have in common that led you to where you are today? Because you're a very driven, very like you already mentioned, outgoing but very driven, very curious person. Was that always the case? And share with with us a little bit more about your background and how you came to where you are today and the success that you have?

Daryl Urbanski:
Sure. Well, I think you it's from a it's from a song and everything. I'm not Mami. Everything I am. So by not knowing my roots, you know, I've hitchhiked across Canada six times trying to retrace my roots and my steps. So part of it was I was very nomadic at a young age. And so that led me to constantly be on the job hunt. I mean, I've been on I've been marketing online. So I did this program called Katy Music when I was 17. I thought I was going to end up dead or in jail or something. A lot of my friends, one friend ended up found in Lake Ontario, rolled up in a rug. He'd been beaten to death with bats. And I just felt like I wasn't going to live to see my 21st birthday. And then one day when I was in high school, these kids came through talking about their doing. This program continued. It was a leadership program. They get to travel Canada, do volunteer work stuff. I signed up. Turns out there weren't a lot of guys and they needed guys. So I got in and I ended up going to B.C., Alberta and Quebec, three months each. You live with five guys, five girls. You have volunteer full time jobs. You don't have any. You get like 20 bucks a week to buy like shampoo and whatever. But you have a budget as a household and you have to figure out how to manage this budget as a group. And so I worked as a at a band Indian band office, which is like their government office in British Columbia. I worked at a middle school as a social worker and teach grade four, grade seven teacher's assistant in Alberta and in Quebec. I was the mayor's assistant. And after I came back from that, I wanted to go back out to the West Coast. I really liked the West Coast, and so I threw all my stuff on a bus. I shipped it out there. I went online. This is again the early days of the Internet. I found this lady. She had a room for rent on an online classified, and I called her up, rented a room, ship my stuff on a bus out there.

Daryl Urbanski:
Again, I'm like 18. And right before I hitchhiked out to B.C., I knew I was going to need some work when I went there, and I had no idea what I was doing. But, you know, I wanted to go out west. So I found the local city Penticton, British Columbia and Picton, which is Indian, and it means a place to stay forever. Beautiful spot worth checking out. And I just scraped the Chamber of Commerce website. I scraped all the business downtown business emails and I had a three email campaign. The first one was cover letter and resume and second one was a PowerPoint presentation. Like Why I'm so great. And the third one was final notice. I'm hitting the road, Jack And it worked. I had two interviews waiting for me when I got out there, and then I lived up there. I worked evenings and weekends. I put myself through finished high school. One of my friends, he had to drop out of school to take care of his mom and sister. His dad had died and his mom had had a car accident and was severely handicapped and I moved into their house to pay them rent and we fixed up the house and started renting out some of the other rooms to help them make money. And I actually wanted to launch my own youth hostel. It's one of the jobs I had was a night manager at a hostel, International Youth Hostel, and I thought it was great and I wanted to open one and so bc I got an investor to give me 50 grand, I got a letter from the economic development officer. And so you're saying that this was needed and there was a niche for it and a Soyuz and I had a bank that tentatively approved the loan and I just shit my pants. I was like, I'm 19 years old. I haven't had a girlfriend for more than a year. My biggest purchase is my used car. I had a at a four T-Bird. I went against my mechanic friend's advice, regretted it immediately and I was like, If I get this loan and I mess up, I'm going to be marrying this money and spending the rest of my life paying for it.

Daryl Urbanski:
So I didn't do it. And then I was kind of lost and floating and I did a lot of restoration work and construction and stuff like that, just figuring out what I was going to do. And then I just decided I should go back home to Ontario, be with my adopted family, just be a good son. And I went back. I met a girl, she was going to Queen's University. She had a Bachelor of Arts, Bachelor of Science. She was a Nubian girl, and she had gone to Japan to teach English. The summer of her third and fourth year, she paid her expenses to go and come back, plus banked ten grand and she was about to graduate and wanted to go back because she wanted to pay off her student loans. And I was like, Hmm, stay in my small hometown I grew up in, although beautiful, exotic woman to Japan, make lots of money and martial arts. I don't know. It was really tough decision.

Brigitta Hoeferle:
Tough decision. I hear you.

Daryl Urbanski:
I hear you. It was brutal. So we went to Tokyo and we lived there for three years. And I quickly learned that I could make more than 20, 25, $30 an hour where I was working, teaching English. If I was freelance and I found my own contracts, I was getting 60 bucks an hour in some cases. And I ended up, like I said, connecting with some consulting companies. One was seven CS Consulting. They ran different programs. There was Mind Gym, which was a program out of the UK, and I didn't have the credentials to work at Microsoft who was the biggest client. But I got Johnson and Johnson, Tokyo Electron, Shinsei Bank, and then when I came back from Japan, that's kind of what kicked off. I mean, I was already doing the freelance thing in Japan because I was making so much, much, much exponentially better money doing it than working at for somebody else. But when I came back and I wanted to continue my martial arts training, I'd been training at Hicks and Gracie School Access Jujitsu in Tokyo, which is just the he's a legend. It's got a who's who rolling through every day of the week. And in my small town, you know, there was a karate guy who had a karate school for 16 years and he was he had like a year and a half of jujitsu training and he wanted 150 bucks a month. And there were one hour of classes. And I was like, Bro, I had two and a half hour classes paying 80 bucks a month. And I would be training with legends. I would have black belt students in the class beside me. So I just started my own rec club and eventually that turned into me starting my own business and learning and trying to figure out how do I make this work and what do I need to focus on.

Brigitta Hoeferle:
And Darrell, was there ever a time where you said, Screw it, I'm giving up?

Daryl Urbanski:
Over and over and over. But, you know, it's not really an option. I mean, once once you taste once you taste freedom, it's really hard to go back and. You know, and to a certain extent, we all want to be better at things that we do. And so when you find I guess I was very nomadic and one of the reasons why I actually stopped working with John, ironically enough, was because my grandma passed away like we were we were we were making money hand over fist. I was basically like a magic eight ball. We were taking bets around the office how much things would come in. I, I had the, I had the funnel, the marketing campaign so dialed in that we would make bets on what the exact like counting jellybeans in a jar like what's our exact how much are we going to do this week. Well we got 150 people signed up leads this week because we had it was a weekly webinar, a six hour webinar, The Brain a thon. It was a six hour webinar went every Saturday. And I would be like, Well, the traffic is a JV or the traffic is paid ads. So I think more or less you're going to buy, you know.

Brigitta Hoeferle:
Statistics what you're doing well.

Daryl Urbanski:
So when we started off, so we started off with a JV launch and we did about 500 sales of 1000 program, maybe a little bit more. Now we had to give half of that to all the affiliates, but I had split tested everything from sign up pages, emails, order forms, all that stuff. And I took kind of like the golden path, you could say, and I automated it. And this is something this is this is again, this is free. Now everybody knows what webinars are and nobody knew what a webinar was. We never told anybody it was live, but we never said it wasn't live. And it was almost like, okay, whatever, kid. Like, okay, whatever. I was like, I'm automate this. This is going to be big whatever kid here. And I got a budget of 500 bucks to run some some ads and I ran some ads of this funnel and we did a few sales. And then that gave me double the ad budget for the next week. And we ran more ads and we ended up scaling that to we were doing about 100,000 in sales per week. Hate ads were great because what we found was people that came in through paid ads, paid in full. People that came in through referrals and affiliates, they were taking payment plans. And we realized that because they're being promoted, a whole lot of stuff, like they're tapped out, their cash flow was tapped out. So that was kind of kind of that. But I was so much was going on. Part of why I stopped working with John is he didn't really believe in working remote. And so part of what like I couldn't that was that was an issue. Like why I couldn't just get a job like I had. And that's part of why I've been I've been working online since 2013, 2014. But that was that was a bit of an issue, you know, that I'm not going to get into the details, but.

Brigitta Hoeferle:
Well, then and then the pandemic came and really worked in your favor, I would assume.

Daryl Urbanski:
Oh, yeah. I was like, just it was like, just give me a slow pitch. Why don't you I mean, I but, you know, was it success as many fathers failures in Orphan? I took a mini retirement for about a year and a half, two years. And I tried to figure out what do I want to do? And then I was just playing it by the numbers game. So a lot of people were worried about finding product market fit, but Product market founder fit really matters. I launched this thing called Recovery Box, which was like a subscription box and it was growing and I had subscribers, but my heart wasn't really in it. And so I ended up taking more time off in retirement than I planned because I'd done this recovery box thing and it was great. But I just felt like I was stuffing boxes full of junk to ship out to people so I could do the arithmetic, you know, because if you want to make what is if you want to make $1,000,000, sell 5000 people, a $200 item or 200 people of 5000 item. And so there wasn't you know, I mean, I was into recovery because I know it's not exercise that makes you stronger. It's the recovery from exercise that makes you stronger. Right. You basically need to be active six days a week, but you need to recover well in between.

Brigitta Hoeferle:
That's right. So we could we could talk and I could talk for hours with you because I think it's fantastic and and genius and and inspiring the work that you do. And I think there's a lot of people out there that need what you offer. So and I said at the very beginning when we came together that you have brought a gift. What's the gift?

Daryl Urbanski:
So people can get a copy, a digital copy of my book that hit number one on Amazon Ancient Secrets The Lead Generation, Your primitive business Guide better leads with less effort. If you just email my team and I let us know that you heard us on the show and that you want a copy. We're more than happy to give it out. You can take a look at that. It's the digital version. It's still applies. It works online, offline product services, brick and mortar doesn't doesn't really matter. You know, the principles are the same. The strategies are the same. In it. I talk about something, for example, I call it the food court test. So you imagine a busy mall, busy food court, someone got on the table and just went basket and rabbids Everyone just kind of looked at him and be like, What is up with that guy? And just keep walking? And that's how a lot of people do their marketing. But if instead you got up on the table and you went free ice cream, totally different response. And then when people come up, you go, Hey, we got six flavors. Which one would you like to try? It's it's $3 for a tub of ice cream, or you get two for five bucks. Which flavors which flavors do you like best? Totally different approach. And so the book I call again, I called these business books for busy people. I leave it in a weekend in an afternoon, but it goes through strategies like that.

Brigitta Hoeferle:
So. So email skills for success at best business coach. That's a so skills for success at best business Coach K or just go ahead and follow Darryl on Best Business Coach K. And then, of course, in on all of your social media, The real Darrell Urbanski.

Daryl Urbanski:
Yeah, that's on Facebook. We're on all the social platforms.

Brigitta Hoeferle:
I figured. Yeah.

Daryl Urbanski:
So just reach out however you need to say, Hey, can I get a copy of that book? And we'll happily, happily send.

Brigitta Hoeferle:
It to you. Ancient Secrets of Lead Generation. There's so much more that I want to ask you, and we're running out of time. And I'm also getting comments in like, yes, on core, please. We want to hear more from Daryl. So, Daryl, let me ask you this. Can we make an agreement? Will you come back?

Daryl Urbanski:
Yeah, 100%. I'm here. I'm here to serve.

Brigitta Hoeferle:
Listen, I love what I asked you earlier, and I love what you said because that's my heart. But I don't hear it very often. And I love what you say. So please say that again.

Daryl Urbanski:
Well, no, but businesses solve problems. We're here. I'm here to serve. And I'm here to give away. If you do it yourself or take what I told you, run with it if you need help, I've got a program. I'll hold your hand. But it's. It's like a choose your own adventure. I'm not here to push anything on anybody. We really need small business owners and medium sized businesses like the middle class has been decimated. Businesses. I mean, we've just seen the largest kind of coup d'etat on the planet that's ever gone on centralize power and all shapes and forms. No matter what your politics, what you believe. You can't deny that a lot of people have been disenfranchized. And I'm a firm believer in free markets. I don't I don't think we have that yet. I think we have crony capitalism. I know we're short on time, but if you really want to fix your life, you really, really want to get results. It's really about fixing a 24 hour ritual. There's a great movie called Groundhog Day. This guy wakes up every day reliving the same day and he's kind of a bad guy and he's got he gets stuck in this day and he goes through all the stages of grief, sort of, because he just can't get out of this time loop and he just kind of submits to life and goes, okay, well, look, if this is my destiny, I might as well just make every day the best it can be for not just myself, everybody else. And that's when he gets to when he finally has the perfect day, he gets to wake up the next day. And I always thought I had to live the same day every day in my life, but I still got older. What would my day need to look like? So I love where I've ended up when I'm 80 and 100, and that's a really good place.

Brigitta Hoeferle:
Full analogy. What an absolute beautiful analogy. Thank you for sharing that. So we're going to have Darrell back, you guys. Bye. By popular demand, their last last word, last phrase to part with our listeners today.

Daryl Urbanski:
Your success is my success. We need you. Everyone's got a gift. We've got to help you get your gift out to the world. And it's just been an honor and a pleasure to share this mindspace with you.

Brigitta Hoeferle:
Thank you for being here. Thanks, Darrell. Guys, get with Daryl Urbanski. You can probably just Google him because I don't think there's another Daryl Urbanski out there. So get with Daryl. Daryl and Daryl, thanks for being here. For everyone else, Tune in again next Tuesday, same time, same place for another great expert. See you soon. Thank you for tuning in to the Success Patterns Show at www.TheSuccessPatternsShow.com My name is Brigitta Hoeferle.

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