Special Guest Expert - Nakia Caesh: Video automatically transcribed by Sonix

Special Guest Expert - Nakia Caesh: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brigitta Hoeferle:
How many times have you said to yourself, I'm going to succeed? And yet you keep coming up short. You probably noticed that high achievers with heart. Do things differently, but you just can't put your finger on it. You're curious about why high achievers accomplish more and have more satisfying relationships. It's because success is the result of your mindset and the consistent actions you take. This show is designed with your success in mind by revealing these powerful patterns of our dynamic individuals and guest experts, you can model what they do and apply to your future success. Now let's roll up our sleeves and get started. My name is Brigitta Hoeferle and this is the Success Patterns Show. And welcome everyone to the Success Pattern Show. Here is the Golden Nugget. Success patterns are more valuable than ideas. Let me explain. Ideas, while very powerful, require trial and error. A lot of time to put into action. Because think about manufacturing. You manufacture something, you have an idea, and then you create a proof of concept. Then you create a working prototype. Then maybe you get some small batches working. And then finally, eventually, maybe you have a full scale production. This takes months. Yeah, maybe even years. Yeah. And you may have met some people that have great ideas, but they do little else, right? Not putting it into action. Forget everything that you heard or think about ideas because you're not looking for ideas. You're looking for success patterns. Success patterns are better. Success patterns are different. Well, why? Success patterns are proven. They have a logical sequence of steps to follow. They have an action imperative. Hello, not ideas. And they deliver consistent results. In today's Content rich program, we have great valuable success patterns with this gentleman. He is a myofascial stretch stretch expert and his name is Nakia Cash. Hey, Nakia, before before we go into that, I want to say a few things about Nakia. He is a business owner. He is a licensed massage massage therapist and a certified continuing education instructor. He's the owner and principal of Stretch Theory, Myofascial Stretching and Functional Recovery Boutique located in Atlanta. Yes. Uh, you've been in this for, what, 20 plus years?

Nakia Caesh:
20 plus years I've been. I was finished school. University of Utah College of Massage Therapy. 1999. Salt Lake City. And from there, moved out to California. Cut my teeth in. Spa's out there. I've had a a very. A very, I would say, glorious career. Right. I've been able to do some some amazing things. I've felt I feel blessed in my my career. Um, and yeah, here to share here to share some of that with you and with the audience here.

Brigitta Hoeferle:
So success patterns right now. Now, as a massage therapist, you didn't just, you know, work at a place of work. You traveled around the world.

Nakia Caesh:
Yeah, I've been so. I've been lucky enough to. Tap deep into into the resource of people. Right? Deep into the resource of of of understanding my value in people's lives. Um. That that pattern of success. It didn't happen early on. I was guided to guide it to that. I had some very great and colorful mentors in my life that I had to listen to and take their advice, and they were able to guide me to some pivotal epiphanies, you know? And so I took those those those learning steps. And I just began to explore every aspect of myself, right? Really learning myself. And then from there, I think that's what has always separated me from the packed. In any instance of my life.

Brigitta Hoeferle:
I want to speak to that because a lot of people, especially coming out of school and learning a new trade or learning something new, they make it about, you know, being of service or being in service to others, being good at their job. But what you said, it started with yourself 100%. Tell me more about that, because I think that is a huge success pattern that especially our young kids hear sound really old, but that the younger generation needs to hear.

Nakia Caesh:
Yeah, I think I think the path of really understanding yourself first, right? We're we're so built into the economy of scale, aspect of things. Everything that we're taught to do is to scale and to get big and to get big fast and to do this and to do this fast. You look at that pattern. Those guys are never in their positions, right? They all build this big thing. They get kicked out of their companies and then they're they're left with a bunch of money. But they're not left with much happiness. Right? And then time and time again, you see that pattern of of success and scaling and scaling and scaling and getting big, fast and burning out fast. What happens if you decide to scale in a different way, Right?

Brigitta Hoeferle:
In which other ways can one scale? You can.

Nakia Caesh:
Scale. You can scale deep in yourself by first understanding yourself in your business, in your space of business. Right. Um, so once you own it 100% own it like you own it. Like it's, it's like an open like, like, like in business, a lot of people were using the blue ocean, Right? You're you're this. You're. You have a specific niche. You own that niche and you keep developing within it until it it comes to you. Right? So to me, that sort of like a what I consider a vertical scale, right? Like I think if the individual learns to. Capitalize on on on on his his greatest his greatest ability. Sorry about that. If the individual is able to capitalize on his greatest ability and then scale upward, right? You master your space, you you, you dominate that space. You you, you swim in that blue ocean for a little bit. And then you just create this continuity of being able to work with people and form different partnerships and create different alliances. Write for yourself.

Brigitta Hoeferle:
What the visual that comes up for me is a bamboo. A bamboo is, you know, it's it's not it's not a big tree if you look at one bamboo string. Right. But and it takes a while till it's till it comes sprouted out of the ground 100%. Right. But once it sprouts and once it grows, it grows quick and it grows tall, tall. And it is very flexible and yet very strong. Right. So when you were speaking, I envisioned this. You're a bamboo. And and and.

Nakia Caesh:
Take that. And.

Brigitta Hoeferle:
You know if if you in actually in Asia bamboo is used to build high rises instead of rebar. Yeah. Yeah. Because it is so flexible, but because it's also strong. Right. Right. So you know, when you say scaling, scaling upwards, scaling vertical, that also means first and foremost. And that's what I get from you. Nokia, is that you rooted. That you're grounded, that you are that you're strong and sure in who you are and who you not just are, but who you be in your being. Thank you. Right. And I think that is a big, big success pattern right there. Um, that. I'm glad that we're having this conversation now. You said something earlier. Um, mentors and yours? Yeah. Yes. Talk to us about mentors, man.

Nakia Caesh:
I, um. I'm from New Orleans, and I've been. Been fortunate to have grown up in a city of some of the most colorful people on earth. I mean, New Orleans is just. It's just layered with some colorful fucking characters, you know what I'm saying? I mean, just some of the most colorful people you've ever met. Um. Um, at one, you know, And I feel like I'm a cat that's had many lives. At one time, I was an assistant to a pastor. Okay. At one time, I was, um, installing hot tubs. Okay. At one time. At one time. And things really settled in with me when I began working at a spa in New Orleans called Belladonna. And it was owned by a woman named Kim Dudeck. And Kim had bought two Victorian style mansions and kind of fuzed them together. And they were on the corner of like Magazine Street in dead center of the Garden District. You could walk right around the corner to Commander's Palace. Um, just a thriving, thumping area. Right. I'm really rich people in this area. And so Kim Dudeck basically taught me the art of. The art of money in a very strange way. Right. And it was about. Never, like, never underestimating what's in the other guy's pocket. Right. You don't know what the other guy is carrying.

Brigitta Hoeferle:
Right? No matter how they look.

Nakia Caesh:
No matter how they look.

Brigitta Hoeferle:
You know.

Nakia Caesh:
It's interesting that.

Brigitta Hoeferle:
You say that, because sometimes I think the more the more flashy someone is, the less they have in their pocket. Okay.

Nakia Caesh:
Right. Right.

Brigitta Hoeferle:
Not always. Not always. Not always.

Nakia Caesh:
Right. And so you you begin to cultivate. You begin to cultivate your your, your clients. That way you're not. You don't. You don't. Anticipate what someone is or isn't going to do. You do what you do at the level of doing it.

Brigitta Hoeferle:
That's that's powerful right there no matter what. Yeah. Because I think, you know, the majority of people are easy to jump to conclusions about someone.

Nakia Caesh:
Easy, right?

Brigitta Hoeferle:
Easy. And that's what I did a training yesterday and I told the room you guys are not mind readers. Like no one can read your mind. You can extract some information and then draw a conclusion out of that when you have testified and verifiable information. But you cannot mind read.

Nakia Caesh:
Not at all. Yeah, not at all.

Brigitta Hoeferle:
So you're saying. Whoever walks in the mansion into the room, you do what you do best.

Nakia Caesh:
You do what you because you're grounded. You're grounded. Right. And you work right. And so then from there, I learned the art of the art of the craft. Right? There's a lot of craftsmanship that goes into working in spas. There's a lot of bedside manner that needs to be had. Um, I mean, you need to be, you know, the way you dress, the way you present sometimes in spas. And so spas gave me a very distinct look. Inside and outside, Right? And then those little tools begin to kind of like just kind of like just develop who I am and how I approach things. And so I really, really, really give her. High marks as being a great mentor and a great influence on on how I developed.

Brigitta Hoeferle:
What other mentors? This is a female mentor which I often see men geared or have more male mentors.

Nakia Caesh:
Yeah, I have great male mentors, but I think I think in business I tend to gravitate towards the teaching of, of, of, of very strong female male mentors. Um. Why do you think that is? I don't know. I think that I think in business, they're very usually very sharp and straight to the point, right. I don't really run across many women in leadership that aren't like straight to the point. Yeah.

Brigitta Hoeferle:
You said the art of money. What did you learn about the art of money that Kim taught you or that you have gathered that information that you gathered? I don't know if Kim taught you if you just you know.

Nakia Caesh:
It wasn't it wasn't like a very specific science on money or or managing money or anything like that. But it was it was more or less on how to bring money in. It's more or less a way of how to bring money into. Into the business, into the realm. When she when when we were having that conversation about never underestimating what's in another person's pocket. It was it was it was it was selling like like like a package. Like a, you know, just one of these big 3000, $5,000 package. And, you know, you get commission on some of this stuff. And it was it was like, you know, like a lot of this stuff was commission based. And then to to become a great salesperson, you really had to had to be good, right? And so that that was just that aspect. So she taught me how to sell. And from that, that's when I kind of learned because, you know, a lot of spas was based on selling product and blah, blah, blah, blah, blah, blah, blah, blah, blah, blah. And so in these very high end spas, like. Saint Regis, Ritz-Carlton, all of that kind of stuff. I've worked in all of these kind of places where you had to perform and that that that going going from Belladonna in New Orleans into some of these places in Arizona and all of that it. Transmutes and transmutes that lesson of money and bringing it in.

Brigitta Hoeferle:
Transmutes So you're you know, I kind of want to bring this out a little bit. So you, you go to school to become a massage therapist? Yes, right. And I think people that go to school to become a massage therapist are very caring people. Yes. Right. That that's that's one purpose that they have to help others become less have less pain in their body.

Nakia Caesh:
100%.

Brigitta Hoeferle:
Right now they are you know, they go and work at a spa and the sales piece. Becomes a really big piece in their working life.

Nakia Caesh:
100%.

Brigitta Hoeferle:
Is that a contradiction?

Nakia Caesh:
It's the biggest contradiction of all time. That's why a lot of those that's why a lot of people that's why think the entire spa industry is starting to crumble. In a way. I think the massage space itself is starting to kind of like diminish. Its value is going down. When you look at at chains like massage envy and some of these other chains like like they're getting a little bit weathered. And and I think that that people are scrambling and searching and looking for the new thing, which is why I think the stretch thing is starting to become a little bit more prominent in business. You're starting to see that. But I think like like all things that too is going to is going to fade out because.

Brigitta Hoeferle:
People are going to continue to have.

Nakia Caesh:
Pain. People are always. Going to people are always going to have pain. People are always going to seek. But I think I think the way that the market is now, people are going to seek more specialized attention. Mm hmm.

Brigitta Hoeferle:
Yes, I agree. I agree on that. I think.

Nakia Caesh:
I think I. Could be wrong. I don't know.

Brigitta Hoeferle:
I personally do not appreciate and I'm not hating on them, but I personally don't appreciate the franchise, you know, massage, envy, what have you. All of those even franchise chiropractors. I, I personally come from a place of I want to build a relationship with the person that is working with me to become healthier. May it be, may be stretching, may be massaging, may be working out. You know anything in that area. I and I think that's where a lot of people. Want to go towards two but that costs. Right? That's a that's a that comes at a premium.

Nakia Caesh:
It does come it comes at it. It does come at a premium. It does come at a premium. But it's a very necessary thing. I'm learning that it's a very necessary thing for a lot of people, and I'm learning that. A lot of people. Or willing and ready to take advantage of it. I mean, since I've opened my practice on Cascade, I mean, I've literally had people use this as if it was a. For real, like pull up sprained ankles on a tennis court. You know, we have a lot of tennis courts in our neighborhood. A lot of golf. People use me as an E.R. some days and I'm like, I'm not. I'm a little.

Brigitta Hoeferle:
Flabbergasted.

Nakia Caesh:
This is not we can't. They come from pickleball. Yeah. Okay. We're not hating on pickleball either.

Brigitta Hoeferle:
But but that was a good laugh.

Nakia Caesh:
Um.

Brigitta Hoeferle:
I do want to talk about, uh, you've opened your, your business, what, three years ago on Cascade. Three years ago here in Atlanta. That's how I know Nakia. Three years ago in Atlanta. And, um, it is not just a and and I'm not hating on massage therapists either because you are one. But it's not just a massage place. No, it is a talk to us. What is it?

Nakia Caesh:
You know, when I first my my first incantation was to create a a dojo. Right. Sort of, sort of build off a Japanese dojo where you're always working. And then. And then I came. I came. You know, I like style. I like fashion and all of that stuff, Right? And so then I came up with this idea of using Ferragamo with Cobra. Kai Okay. Right. And so I was trying to create a look and feel that was different. Yeah. Um, and create an open space where everybody could feel safe and feel, feel welcomed. Um, and then from there, I wanted to create sort of a place that kind of like made you levitate. Right.

Brigitta Hoeferle:
I do levitate When when? When Nokia is done with the session.

Nakia Caesh:
Lots of oxygen, Lots of fresh air. We have a lot of air purifiers and stuff like that in there, and it's a very small space. So it's very easy to maintain that that that that kind of vacuum when when you step in. Um, the, the myofascial stretching aspect of it is not a, a very relaxing. Um, very, very. Is we're not turkey basting, as we would call it in the industry. You're not getting basting. You're not getting basted Yeah. Right. You're getting some very deep work, right? It's very physical, but it's also very amplified for sure. Right? You feel you feel a little amplified. You feel a little. Judged up when you get off the table. Right? Yeah. Then the sun hits you when you leave and you feel. You feel ready to get to it.

Brigitta Hoeferle:
I feel I miss it when I don't like last week. I didn't come in. I miss it. Yeah, I know. I miss it. And. And it's a beautiful harmony with working out and getting this. So here here's the word again. Myofascial. Where does that come from? What does that.

Nakia Caesh:
Mean? Myofascial is basically the system of tissue that surrounds your your muscles, right? The myofascial system is almost like a film, right. That that encapsulates each major muscle group. Right? That film then elongates and turns into tendons and attaches and and all of that. It's designed to slide, right? Sometimes you can build up. Trigger point, which is formed from lactic acid and all the different kind of. Chemical compounds in your body. Right. And it it cause a little knot and so the fascia won't slide as well. Right. So then that could lead to injuries that could lead to cramps, that could lead to all types of stuff.

Brigitta Hoeferle:
So you make you make the you make the tissue more flexible.

Nakia Caesh:
Yeah. You drill down into the tissue. You make it more flexible, more malleable. You fill it with blood, You fill it with oxygen. You bring new life to it. You also are stimulating the lymphatic system. So stuff is going to be able to flow and move around a lot better. It's it's it's amazing how effective it is. Yes. I've been I've been I've been amazed at what I've done for people. It's it's been mind blowing in some in some some instances. Yeah, it has been.

Brigitta Hoeferle:
So how is it different? I mean, you are a licensed and certified massage therapist. Is it an additional certification?

Nakia Caesh:
Yeah, in some instances it is an additional certification. Right. So from massage therapy, you take neuromuscular therapy, you have courses in structural integration, you can go to the Rolfing Institute. All of these techniques that we use in myofascial, it's all common knowledge in massage therapy and also in physical therapy. It's a and chiropractors, we all know it. We all have the knowledge. The knowledge is there, The books are there. Right? It's all common practice, stretching, which is the biggest component of myofascial release, right? It's all used by everybody. The only thing that I've done in my practice is I kind of fuze the the comfort of massage with the. I would say the more strict aspect of. Neuromuscular therapy.

Brigitta Hoeferle:
Yeah the intensity.

Nakia Caesh:
Intensity.

Brigitta Hoeferle:
Yeah, let's not sugarcoat this. But before I ask you another question. People that you know, they're listening to us and they're like, that sounds painful. Yeah. And I want to speak to that really quick. It might be a little bit more painful. But here's here's one thing that I tell my clients. Choose your heart. And here I would say choose your pain. You can grow old and get really, you know, rigid and inflexible. Or you can invite this invite someone like Nakia to get the juices flowing again.

Nakia Caesh:
Definitely. I would say this about. Pain, right?

Brigitta Hoeferle:
I don't know if pain is the right word.

Nakia Caesh:
No. Mean. Mean. Until you're out of pain. You don't know what pain is. Mhm. Mhm. Mhm. Yeah. You know what I'm saying. Yeah. Yeah. A lot of people in a lot of a lot of pain out there. Yeah.

Brigitta Hoeferle:
And once they get free from.

Nakia Caesh:
That pain they're like.

Brigitta Hoeferle:
How did I ever allow it to come this.

Nakia Caesh:
Far. 100% man. I've heard that so many times. So many times like you, you, you'll be. Surprised at how much stuff you're carrying in carrying in your body. Right. And when you have it out, how you perform and how you approach your life is totally different. Yeah, it.

Brigitta Hoeferle:
Accumulates and it just kind of sneaks in. Yeah. Now, you've been on Kaskade for three years on your own.

Nakia Caesh:
Yes.

Brigitta Hoeferle:
You traveled around the world with some pretty heavy hitters, like really, really cool people that have.

Nakia Caesh:
Yes.

Brigitta Hoeferle:
That we all probably know. Music industry acting, you know we've seen them.

Nakia Caesh:
Why did you.

Brigitta Hoeferle:
Why did you leave this? Um, lifestyle.

Nakia Caesh:
Um, I didn't completely leave it. I think I saw, you know, at that, you know, I was working with an actor at the time a few years ago. His name is Michael K Williams. Very, very dear, dear friend of mine. Um, and Michael was dealing with, you know, some addiction issues and stuff like that and. And I was very, very close to him because I was performing a lot a lot of work on him at the time. So I was traveling with him. We, you know, we was hitting some sets and and stuff like that. And. I was based in Buckhead. I was in a I was at a studio, very successful gym in Buckhead. And I saw. During Covid that there was an opportunity in the real estate stuff. Right. Because a lot of people were kind of move in and everything. So I saw an opportunity there. I was living in Cascade. I bought a house, I owned a house in the neighborhood. I saw an opportunity to put a business in the neighborhood and to really shrink my drive time to, you know, what I'm saying to down to zero Atlanta. Traffic's a real thing. It's a real thing. So. So I was able to to like, put the business near the house and that was the main driving force, I think, without, you know, because of the pandemic, there were some opportunities and I was able to get a little niche carve, a little niche for myself on a very in a very beautiful, very beautiful part of Atlanta. Um, I cherish that little, this little pocket of Atlanta that we live in. It's a very unique part of the part of the part of the world over here. We live in the west side. They call it the best side. Yes, that's right.

Brigitta Hoeferle:
That's right.

Nakia Caesh:
We both live in it.

Brigitta Hoeferle:
I mean, I think it's it is the best side because we both live in it.

Nakia Caesh:
That's the best. What I like to tell myself, um.

Brigitta Hoeferle:
It hasn't always been, you know, flowers and and sunshine and rainbows and all of that, you know, a thing or two about overcoming adversity, don't you?

Nakia Caesh:
100%. 100%. You know, again, I'm from I'm from New Orleans. I'm from a very tough place in New Orleans. You know what I'm saying? I've had a very interesting lifestyle. I've had sort of like the best the best of both worlds and everything. You know, as a young man, I was, you know, headstrong and all of the things that most young men are. And I found myself in a in a situation and one thing led to another. And I had to go away for a little while. Right. But but during that but even during that time, you know. I chose to think differently. Right. You know, I just chose to think differently. I chose to read a lot. I chose to educate myself in a very, very interesting way. You know, my my dad was always an integral part of my life. Even though I was going through that stuff. I still had great parents and great everything. But I was able to kind of like do something different. You know?

Brigitta Hoeferle:
So at one point you made one decision that was not the best decision.

Nakia Caesh:
100%.

Brigitta Hoeferle:
But you made the best out of it.

Nakia Caesh:
Yes. A big part of a big part of my philosophy. In life. In everything that I do, even in the healing, even in the way that I touch people, is that we have to learn to forgive ourselves. Right? Forgiveness. Everything starts with forgiveness. You can't be successful if you don't forgive yourself. You can't have the life you want, the tribe. You want the money. You want any of the things you want. You can't have it if you don't choose to forgive yourself. Right. And at any point, at any point in time in your life, you can do that. You can do that. That's a choice. It's a choice. It's a choice. You can stop the drinking. You can stop the behavior. You can stop anything. And start anew. But it it takes forgiving yourself. Right. And that's that's that's the knowing.

Brigitta Hoeferle:
It's a great book. I can't remember the author but it's called the other the other F word. And it talks about forgiveness. And I agree with you on that. Thank you for having this really cool conversation with me. Nakia, this was absolutely very enlightening. Now, for the folks that live here in Atlanta, how do they get in touch with you?

Nakia Caesh:
I'm at stretch theory. That's stretch-theory.com. Stretch theory on the IG. Now, listen, I'm very busy, okay? I'm a busy. I'm a busy guy. So you got to go online and book. A lot of people are going to try to call. They're going to come up with 100 goddamn questions. Listen, don't be that person. Be that person. Book your session. Come in. They don't have to. Dudes in Atlanta doing what I do. I'm the absolute best at what I do. From 8 to 80, blind, crippled and crazy. I'm going to take care of you. Pregnant women. You're going to get taken care of. But. But don't try to call me a zillion times and ask me a zillion questions. My time is my time is precious and valuable. Yes, exactly. So stretch. Stretch the theory.

Brigitta Hoeferle:
That. But if you if you just Google stretch theory.

Nakia Caesh:
Yeah, yeah. It's going to pop up because I'm on all the things I mean, I've been killing it. My reviews are through the roof. Everything about what I do is through the roof. I don't, I don't, you know, I. I'm a straightforward guy. Yep. I think I offer a straightforward service, but I will tell you that I think that. I think that I'm in the prime of my abilities. I agree. You know what I'm saying? I'm in the prime of my abilities. I know that I'm in a prime of my abilities and I'm delivering a very good service. I agree. It's a very good session.

Brigitta Hoeferle:
And I'm saying that not because I just had one session with Nakia. I have been.

Nakia Caesh:
Coming. Yeah, yeah, yeah. For yeah, for a while.

Brigitta Hoeferle:
And and our daughter, our youngest daughter has as well. So get with Nakia. Do not call him. Do not text.

Nakia Caesh:
Him.

Brigitta Hoeferle:
They go to stretch theory.

Nakia Caesh:
Not love you. Love y'all. I'm going to take great care of y'all. But I'm so busy, man. I'm so inundated with the. He's got to. He's what, for a four year old kid? Yes, yes, yes. Yeah. So. So make sure that.

Brigitta Hoeferle:
You get on his calendar and the calendar is on the website. If I can find it, you can find it.

Nakia Caesh:
Absolutely.

Brigitta Hoeferle:
So get with Nakia. You see, he's. He's the real deal, and he will take great care of you. Thank you for tuning in, Nakia. Thank you for being here. Thank you, Nakia. Cash here on the Success Pattern Show. Until next week. See you then.

Nakia Caesh:
Ciao. Ciao.

Brigitta Hoeferle:
Thank you for tuning in. And you will notice opportunities to apply success patterns daily while eagerly anticipating next week's content rich success patterns.

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