Special Guest Expert - Tre Jackson: Video automatically transcribed by Sonix

Special Guest Expert - Tre Jackson: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brigitta Hoeferle:
How many times have you said to yourself, I'm going to succeed? And yet you keep coming up short. You probably noticed that high achievers with heart. Do things differently, but you just can't put your finger on it. You're curious about why high achievers accomplish more and have more satisfying relationships. It's because success is the result of your mindset and the consistent actions you take. This show is designed with your success in mind by revealing these powerful patterns of our dynamic individuals and guest experts, you can model what they do and apply it to your future success. Now let's roll up our sleeves and get started. My name is Brigitta Hoeferle and this is the Success Patterns show. And welcome, everyone. Happy Tuesday to and welcome to the Success Pattern Show, where we have golden nuggets for you because success patterns are more valuable than ideas. Let me explain ideas are powerful, require trial and error and a lot of time to put into action. Just think about manufacturing, if you will. First, you have an idea. Then you go into proof of concept and a working prototype, then small production batches maybe. And then finally you have a full scale production. This takes months, maybe even years. You may have met some people who are collectors of ideas, but they do little else. Forget everything else you heard about ideas. You're not looking for ideas. You're looking for success patterns. Because success patterns are different. Success patterns are better. Why? Success patterns are proven. Have a logical sequence of steps to follow. Have an action imperative and deliver consistent results. In this content rich program, you'll learn valuable patterns. And today we have a very special guest, a YouTube genius. His name is Trey Jackson, and he intends to bring value by giving practical tips and information to help understand the YouTube algorithm and the psychology of video in the modern era. We're going to give you great content and great insights and Trey has graduated from film school, creating video productions for companies, major motion picture sets and developing his own YouTube and his own video content across YouTube, but across all social media platforms. He spends his time teaching others to grow their YouTube channels and create effective short video content across all of the platforms so they can monetize both their personal and their business brands. So without further ado, let me bring him up. Trey, it is good to have you here. Welcome, my friend.

Tre Jackson:
Thank you. Thank you. Thank you. I'm really glad to be here. So I've seen the Success pattern show and I'm finally here.

Brigitta Hoeferle:
And now you get to be on it as well.

Tre Jackson:
No, man, it's awesome.

Brigitta Hoeferle:
You are. You know, I call you YouTube genius because in my book, you are one. And you have. I've been following you and you. You and I have met. I want to say over the pandemic, you've taken some of the courses and you've implemented things that you're continuing, continues to learn into your video shorts, into your into your YouTube channel. How did that begin? I mean, clearly, you're good with camera.

Tre Jackson:
Yeah. How did that how did that all begin?

Brigitta Hoeferle:
Like did did Trey, did little Trey eventually get a film camera?

Tre Jackson:
What happened? My first camera, I was like, I mean, the first contact, obviously I'm like ten or something. And parents have the, the, the, the camcorders. And I just I remember recording something in one spot because you had to tapes. So I would record something in one room, go to the next room and record the next thing. So I felt like I was teleporting. So it was already I was already kind of amazed just by that art. But it wasn't until, um. I got, actually. I got sick as a as a 13 year old child or teenager adolescent, and I couldn't do strenuous activity. I had a heart condition, so I had to find something to do. That was. Like it wasn't strenuous activity. And my grandma had this old digital camera, not super old. It was like when the digital cameras today, when they first started to come out and I and I got a computer and I just played around and explored like I really just self-taught, like, stumbled upon it and. Connected so much with it. Yeah as a creative art.

Brigitta Hoeferle:
That's interesting. So you took an opportunity where other people might get stuck and, you know, feel victimized of, oh, I'm not well, I have this condition. You know, I'm kind of kind of in a situation that I don't want to be in. And you make the best out of that. That all in itself already is a success pattern. Was that instilled in, you know, was that taught? Who modeled that for you?

Tre Jackson:
I think it just comes from being curious and having time. And, uh, yeah, I think I think curiosity is just. The the catalyst. Like being curious, like, what is this? How does this work? And then just being able to explore that. I think that actually is. What people even today are missing in their own channels or creative endeavors is they're not willing to just be curious to be like, What would it be like if I just uploaded a video? Just just to follow that? You know, I think when you're younger, you have less. You're not like you're not because social media wasn't like hot. So I think today is like, what do people think? But then it's just there's not there's not much resistance.

Brigitta Hoeferle:
You know, I love the Curiosity piece. And it sounds like that when people are adding and I'm presupposing that people are putting things on YouTube and on social media because they want to add value. Now, you and I know that's not always the case. It's often the case of, Oh, look at me how great I am. But it should be coming from a place of adding value and and, and allowing other people to be curious, like, how do you become how do you how do you become a better version of yourself by being on YouTube? Or how do you have a better brand recognition by being on social media and and that comes back to curiosity and providing value and, and, and bringing, you know, being of service to others. Yeah. Where does that tie into, you know, what you're doing.

Tre Jackson:
How does that tie in to what I'm doing now? So hope I'm going to answer your question correctly. What comes up is there's business brands, right? And the thing about having a business versus a personal brand, when you have a business, you already have a certain amount of pre-work that you've done in terms of who's my target audience? How do I best like, what's the niche? What's the industry? What's the market? What are my competitors doing? These are all things you do before you launch yourself as a business. And so when you when you first create like a YouTube channel making content, you already have a lot of that blueprint and it's just about transferring, translating it a little tweaking. But when you have a personal brand, a lot of times you don't have as much. It's clarity. It's you and a desire. And you have to you have to do that work for yourself, for your brand to be like, what? How do I provide value? Like businesses know how they provide value, Do they know their customer? But a personal brand, you have this, this it's kind of a more open range to find your way to find your place. So I really help people when their businesses It's just about translating it like they know what they do. It's about how do you best strategize, how do you best reach that person through this video? So it's kind of like being creative, experimenting with how do you be best creative and strategic with personal brands? It's really refining. It's really getting more clear on who you are and how you can best serve and just being a little more open and flexible. And so I help people develop the accountability through accountability, through sometimes community, through mentorship, through just. Examples teaching like get an understanding of who they are, who is their audience, how can they create videos? And you know, ultimately what how do you monetize it? It all depends on the individual. But I help people reach that bridge, that gap.

Brigitta Hoeferle:
Yeah, Yeah. And that makes so much sense. And I think, you know, when we talk about personal brands, at the end of the day, a personal brand is also a business brand. So if you're not if you're not creating your personal brand and you're not clear who you know, who's your target market, who do you want to reach, what are your offering, What what makes you different from everyone else? Then I would assume being in your shoes is really, really hard to serve them. And then also the the the the person that is the personal brand has a really hard time because they want to be everything for everyone. But when you're trying to be everything for everyone, you're nothing for anyone.

Tre Jackson:
Right. Exactly.

Brigitta Hoeferle:
And then how do you how do you become creative? Because you don't even have you know, I can envision you being like, I'm giving you a piece of clay, which is my business or is my persona. And now you get to be creative and create something out of that, but you can't create something out of thin air. Um. I'm, I'm curious why YouTube and TikTok?

Tre Jackson:
That's a good question. The first thing that comes up now is the actual. Legality or the the controversy, the banning of TikTok. Are you familiar with the with the latest news? Nope, I'm not. Yeah, there's there is legislation that is in efforts right now to like remove like ban TikTok from the US. And this isn't new This is this is probably the most serious that it's been. There was you know, when Trump was in office, there was a campaign to end it. There was a fear it was going to end then just with, you know, China receiving information that that there is a lot of controversy around it and. So the people that have really built their followings on TikTok are in danger of of losing of losing so much through brand deals and everything. So that's the first thing that comes up for me and TikTok. Tiktok definitely is the like it's the really platform that established short form content. And so there's a lot of uniqueness and just greatness in TikTok. However, I don't I don't see it as a grounded, mature, long term platform to stay for America. At least I think it's I think it's it has some good grounding, but it's not solidified for long term. And outside of that monetization, unless you're a big influencer, like, you know, $100,000, 100,000 followers, you don't really get monetized as well on the platform itself. Uh, so YouTube, on the other hand, is the most generous monetization platform. It is the most mature in terms of video, it is the most diverse meaning you can have a podcast, short instructional tutorial, vlog, documentary series, movie on YouTube. It doesn't. There's no limit to the type of video you can have. Uh, the, the features, the, the community on YouTube. You really, you really develop true fans that will show up, that will purchase, that will connect with you on TikTok. You can develop there's still people you can develop, you can develop community. But in general it's a much younger audience. They're they're they're I mean, just think of the nature of the psychology. It's fast, short content you don't have. The more time you spend with someone, the more time you spend with someone even digitally in person. That's when you connect. That's when you build trust. You don't build the same amount of trust with people if you're just seeing them really quick, Hey, let's let's do a five minute coffee coffee brunch. Hey, that was great. You know, that's not real connection. So it makes sense that the audience isn't. It's not. It's just a tough place to build community, I'll say that. So those are some of the reasons why I say YouTube over TikTok.

Brigitta Hoeferle:
That makes a lot of sense now. Youtube's been around much longer than tick tock. Tick tock used to be what, Vine? No.

Tre Jackson:
Musically, Yeah musically and musically.

Brigitta Hoeferle:
And. And YouTube's been around much longer than that.

Tre Jackson:
And five.

Brigitta Hoeferle:
2005, almost 20 years. That's been a that's been a hot minute.

Tre Jackson:
And they've been through some waves. They've they've taken some they've been through some the things tiktok's going through. You know, every platform I think has it's it's things they go. But anyway YouTube is really stood the test of time and it's shown promise to actually remain because it's continuing to grow like year over year even in revenue from revenue basis or creator bases like they're it's it looks very promising for in ten years for YouTube still to be extremely relevant.

Brigitta Hoeferle:
And I'm looking at you to, you know, to go and watch, you know, tutorials, watch TED talks, learn, continue to learn, see what people are sharing on information. You talked about algorithm and monetization. Let's talk about algorithm first and then let's go into monetization. How is the algorithm nowadays of YouTube and how can people, business people that are either looking to build their business on YouTube or showcase and create visibility on YouTube or their personal brand? What's the algorithm like?

Tre Jackson:
Um, that's an interesting question. What is the algorithm like? Um, so first I'll start with saying that there are multiple algorithms. Um, it's very, it's got, it's because it's had so much time to advance. It's very advanced at this stage. So the brow, you know, the home page YouTube search, which is another big proponent that no other platform really has, is a search. Uh, the search ability of a video. And it can that can last. You know, you can find a video from ten years ago that's still getting views. Um. The algorithms are. I'll say they're very sensitive to. Watch like they're very upset, almost, I would say almost obsessive about making sure that the right person is watching the right video at the right time. And, um, I think they do a really great job of. You said what the algorithm is like. It's essentially listening and watching everything that if you're a creator, everything that you're putting out, it's looking at every single through AI technology, every single frame in your video, even down to the facial expressions that you might have in the video. It can label them as confident, confused. It can look at a background and like determine other. If you're in front of a Walmart, it can register where you you know your background, it can, you know, look through your title. It. It is really advanced. It's really sensitive. And as long as you're consistently making content about a particular subject, it's receiving that information. And after a certain amount of time when it can really like pay attention to what you who you're wanting to serve, it will it will serve those people that video. So I think the issue with YouTube, I would say isn't as. Like. People aren't. In general, people don't have like huge followings on YouTube is because it takes time. It's not as immediate.

Brigitta Hoeferle:
When you post like cotton candy.

Tre Jackson:
Yeah, yeah. When you post a video in the very beginning, your view count might be so low because the algorithm has to take time to understand who are you and who are you serving?

Brigitta Hoeferle:
Now you you made and I'm following you on on social media and you did like a. Few months ago, you did like a an experiment to see, you know, how how this is going to work, how this is going to take off. And you created a new YouTube account. And surprisingly, from what I what you were sharing on social media, it took off. What did you and it's not it's not a surprise to you. It's a surprise to me. Of course it's not a surprise to you because you're the genius. What did you learn through that experiment?

Tre Jackson:
Um. I learned. You really get out what you put in. You. I was very aggressive. I was very intentional. I was extremely consistent. To where? It was just on autopilot every if not every other day. If not every two days. Four times a week. I was posting a video and I just got to see how. I got to just get that feedback and notice little things shift a little something. And in general, I really focused on it. I really dedicated myself to it. And I was also I was also detached. So. I just got into a flow. And so when the first video, you know, took off, it just was like, okay, you really get out what you put in.

Brigitta Hoeferle:
You were detached to the outcome.

Tre Jackson:
Because because it can really vary. It can really vary. I think when you're really attached, you're like you it can mess with you because you might lose your. You might stop before you. Actually break through.

Brigitta Hoeferle:
Oh, that's. That's so important. I love what you just said, and I think it I think it it. That is a statement that's true for you, too. And it's true for life. Because especially nowadays, we live in in a in a in a in a time that we want everything to happen like yesterday. Yeah. You know, we we stand in front. I stand in front of the microwave and wait for the popcorn to finally be finished. And it's only popping for, like a minute. Yeah. So I can only imagine how people are getting frustrated or worn out or worn down or whatever emotion you want to put in here with posting something on YouTube and then not getting the following and not getting the the visibility. Now, you said a few things, and I want to reiterate on those. Consistency being intentional. Um, does it matter? And you said another thing, not just in consistent in posting videos. But being consistent in. The area of expertise that you are posting videos. So there's got to be a niche. Yes. And not do you know. Oh, let me, you know, share how I changed my tire one day and then share an NLP strategy another day. It's like two worlds. Mhm. Uh huh.

Tre Jackson:
And at the same time that I would say that's a general true statement, there are these outliers. This is content and creativity and things are always evolving so much. I say that because there are examples of people with. Just. Incredible personalities of their lifestyle and. The way they may come across on camera and create a title. Can just appeal to a mass amount of people. However, I think if you're if you're a safe, a safe way to go about building a channel is being clear in your niche and specifically who you're serving. I think that's a reliable way because at the end of the day, we talk about the algorithm. And. The algorithms ultimately really run by the people because the people are the one that choose to respond. So if you make a video that is of a certain attraction to the human. Even if you made, you know, whatever last week and you're able to grab that attention, you will get that kind of traction. And at the at the same time, you want to have some type of umbrella of like who you're serving. What kind of videos are you making? Right. Sure. But people, people people are able to do a lot of different things through like a lifestyle channel or whatnot.

Brigitta Hoeferle:
Yeah, but then the umbrella is lifestyle or the umbrella is, you know, fixing a car. Today I'm going to show you how to change a tire. Tomorrow I'm going to show you how to take the inside panel of a door out or something like that. Got it. Now. Would you say that people and I want to come back to monetize here in a second. Would you say that it would be more beneficial for people that are building their personal brand or their business brand on YouTube to do it themselves or hire someone like you? Because there is emotion that's attached to that, especially, you know, if it's your if the business is your baby or it's it's your personal brand Yeah you do get emotionally attached and you do want to have an outcome rather quick. Yeah.

Tre Jackson:
I would definitely say know yourself. Uh, and if you're lacking the. Ability to just create a video. And I think, you know, when you're unclear, you know, when you're lacking a certain ingredient. Right. If you're if there's something that's stopping you from just being in action and just experimenting and getting the feedback because people people build use channels by they do it. They do it all the time. I mean, all over the world, right. However, sometimes, like I said, when I was younger, you just have a certain curiosity and you're able to just spend time. You've got time to not waste, but you've got years. You're not in any kind of rush. Right. So, uh, sorry about that.

Brigitta Hoeferle:
Oh, here we go. Here we go.

Tre Jackson:
Yeah, but if you're not in any kind of rush and you've got time to experiment and look at the whole process and study and research, like, go, go for it yourself. But if you are. Just more intentional about. Doing like accomplishing that goal? Not like an overnight thing, but. You're a little more intentional. I would say reach out to get some help. And you also I mean, you want to be educated at the end of the day because you don't want to. I don't think anyone wants to just waste time.

Brigitta Hoeferle:
So So you mean you're saying that if someone, a business owner has all of these, uh, videos and shorts and everything that they have in their Dropbox or wherever they have it, and they just go and they tell their VA to upload it all to YouTube all at once. That's probably not a good idea, huh?

Tre Jackson:
Horrible idea. Horrible idea. Unless it's just pure. Uh, shock value content where people are just like, can't look away. That doesn't have any, you know, then you'll it'll get views. But no, you want, you want to be able to strategize and Yeah.

Brigitta Hoeferle:
You want to spread it out. So you say you said that you you're very consistent in posting it. So it's not every day, every second day and just kind of spreading it out. Is there like a specific time that you want to post it? Is there a specific length that you want to post?

Tre Jackson:
Uh, yeah. So that really depends on your. Audience that depends on your brand. For example, if you have a channel that caters to. Let's say people that are in school you want to make you don't want to release videos while they're in class. Huh. Um, you want to look at who's your audience? When are they likely to be on? When are they likely to be online? If you're targeting, uh, you know, mothers of newborns. When are they likely to have a moment to sit down and watch this content? So your analytics will show you if you have been posting for a minute where how often the audience that you that you have created is online. And you can look at that data and what day of the week is hot, what time of the day is hot? And there are some other software that will kind of break it down a little more detail.

Brigitta Hoeferle:
That's that's good info. So now let me come to the question. Monetization. And is it. Is it worth it? When is it worth it? How is it worth it? What do you do? How do you do it? Do you need someone to monetize your YouTube channel?

Tre Jackson:
Yeah Do you need somebody monetize your channel? It's it's like I said earlier, uh. If you're able to effectively create content. That people they want to click on. So I didn't talk about titles and thumbnails. Metadata is really huge in getting someone to just first even get a chance to see your video. Number two, if you make content that is like very you created, very engaging, watchable, right? A lot of times that comes down to just being authentic, having a good idea and having a certain quality in the way that you present it. You're going to grow like you're going to actually get views if you can get enough attention. Monetization is not a it's not a question of of if it's all about attention is the currency. So if you amass a certain enough of that, then monetization just is right there.

Brigitta Hoeferle:
Is is attention equal? Does attention equal visibility?

Tre Jackson:
There's a tension, equal visibility. What do you mean by visibility?

Brigitta Hoeferle:
Like being visible on YouTube. So the more the more you get attention on, say, if someone does a TED talk, right? And now they're on YouTube and it's getting a lot of attention through marketing. And you know, TED talks and God knows what does that attention from other people does that then result into a higher visibility on YouTube that more people see it? I don't know how the algorithm works or if that has to do with the algorithm.

Tre Jackson:
Um, I don't. I'm trying to make sure I get it. So. Because you get attention, I'll say this. Um, this may speak to what you're asking. A collection of videos that are, let's say, 10,000, 10,000 views per video, say 50, 10,000 views per video is much more valuable than one video with 4 million like a viral video. Ha. Uh, just because you have that attention on one video that doesn't translate, it's really about YouTube is really about, um, you have a channel think of, think of it's a channel. So it's a, it's not about one video. It's a, it's a collection. People subscribe because you have a collection of you have an ecosystem, you have a community that people buy into. The only channels that grow are channels that have like as a whole, successively successfully connected all the dots, right? They didn't have one video and the rest were just like, uh, right. Otherwise they would get people wouldn't subscribe. I mean, it would be. It would be kind of pointless, right? It might be a high. You might, you know, get. A lot of comments, but it wouldn't really result in anything. So Yeah attention doesn't necessarily just sheer attention doesn't necessarily mean access visibility. That's why consistency is important. That's why, um, you know, having a umbrella of what who you're creating for so the right people come and you can build fans, right? I was talking to a guy earlier and he said. I forgot who said. It, but. Is it? I think relationships are more important than an algorithm.

Brigitta Hoeferle:
Mhm.

Tre Jackson:
Relationships will always. Relationships. Beat algorithm. That's what it is.

Brigitta Hoeferle:
Relationships. Beat algorithm. I think that is a beautiful a beautiful ending for today. This was so incredibly valuable of what you brought and the insights that you brought. How do people get in touch with you?

Tre Jackson:
Trey Right now you can email me at Trey. Jack the number three at gmail.com. And from there I can connect you to whatever it is you need, whether it's a consultation, whether it's a program, whether it's even just helping you with your edits or whatever you need, right?

Brigitta Hoeferle:
So Trey Jack JACK3 at gmail.com. Go ahead and email Trey. He is on his way to Thailand. Trey, how long are you going to be in Thailand for?

Tre Jackson:
I'll be in Thailand for. About two weeks.

Brigitta Hoeferle:
Nice.

Tre Jackson:
Yeah, well, maybe like a week. A week In almost two weeks. Yeah.

Brigitta Hoeferle:
And I bet you're going to come back with great, great video, great content.

Tre Jackson:
Yeah, I'm going. Really? I'm really taking the information I get. I'm implementing into one of my channels. I figured I did want to. Say one. Thing about who it is that I primarily help. It's I really help people that are in the beginning of their journey. Reach that monetization point. So people that are don't have a channel or videos or people that have been on YouTube for a year, three years and they're still stuck around like 100, 200 subscribers and they're just not getting any traction. And that's where I primarily help.

Brigitta Hoeferle:
Yeah. Thank you for that clarification. Yeah, that's so important and so necessary. And I would assume that there are plenty of channels out there that are kind of, you know, fiddling around that in that area that need your help.

Tre Jackson:
Plenty more than I can serve, actually.

Brigitta Hoeferle:
Yeah. So, guys, get with Trey. Trey, while you're in Thailand, while you're traveling, are you going to answer your emails or are you going to wait till you come back?

Tre Jackson:
I will peek at my emails from now and then. It won't be it won't be daily. Okay. That's what I say. But you know I will. Yeah, I'll be looking at some emails here and there.

Brigitta Hoeferle:
So if you're emailing him now, just make sure that you remember that he is in Thailand and that he's only got limited time, but he will get back with you. So. Trade, trade. Jackson trade Jack three at gmail.com is the best way to get with him. Trey. Trey. Jack three Gmail.com. Get with him. You're going to love it. He's such an incredible man and knows exactly what to do and has his own success patterns. Trey, have a wonderful trip to Thailand. Come back safe. Thank you for being here. And for everyone else. Thank you for tuning in and see you guys again next week. Next same time, same place. Until then. Ciao.

Tre Jackson:
Ciao.

Brigitta Hoeferle:
Peace. Thank you for tuning in. And you will notice opportunities to apply success patterns daily while eagerly anticipating next week's content rich success patterns.

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